This top-10 reverse mortgage wholesale lender partnered with LoanPASS to expand its broker network and streamline its operations. By implementing LoanPASS' flexible, no-code decisioning and pricing engine, Smartfi more than doubled its broker network in just one year. This rapid growth helped Smartfi become the nation’s #7 lender of HUD-endorsed HECM loans. LoanPASS’ customizable platform also helped Smartfi’s mission to empower traditional mortgage brokers with the tools to confidently offer reverse mortgage products. 

 

Key outcomes:

• Doubled broker network

• Achieved top-10 HUD-endorsed HECM lender status

• Reduced product configuration time from weeks to minutes